In terms of safety, what is emphasized to the customers?

The emphasis on wearing a life jacket while kayaking stems from its critical role in ensuring the safety of participants on the water. Life jackets provide buoyancy and greatly increase the chances of survival in the event of capsizing or falling overboard. They are a fundamental safety measure that can prevent drowning, which is one of the most significant risks associated with water sports.

Every paddler, regardless of their skill level, should prioritize wearing a life jacket to protect themselves. Even experienced kayakers can encounter unexpected situations, such as rough waters or the unexpected need to exit their kayak. A life jacket allows them to stay afloat in these situations, giving them precious time to regain control or call for help.

While the other safety measures mentioned, such as wearing shoes, carrying a map, or kayaking with a partner, contribute to overall safety, the life jacket is universally recognized as the most critical item for personal safety on the water. It is often legally required in many jurisdictions to wear a life jacket, underscoring its importance in kayaking safety protocols.